Lead cross‑platform UX across web, app, and enterprise systems; unify strategy and execution across product teams.

Drive evidence‑based decision‑making using analytics, research, and experience‑health metrics.

Install and maintain the UX operating model (checkpoints, critique practice, accessibility governance).

Manage and coach multidisciplinary designers; support growth and promotion paths.

Lead global collaboration with Hyderabad partners, establishing working agreements and delivery workflows.

Owned UX strategy for high‑visibility initiatives including View Reservation, Disruption Management (IROPs), AAdvantage Promotions, and ACE tools.

Drove adoption of design systems and improved cross‑portfolio consistency.

Led discovery, research synthesis, IA, concept development, prototyping, and validation.

Partnered with Engineering and Product leaders to align roadmap strategy, feasibility, and sequencing.

Mentored junior designers in narrative, critique, and cross‑functional influence.

Drove design system adoption and pattern consistency across portfolios.

Owned end‑to‑end UX for servicing, loyalty, and travel management products across web and app.

Delivered flows, IA, prototypes, and validated concepts that guided product sequencing and decisions.

Ran user research and testing to provide clear, actionable insight for product prioritization.

nfluenced product roadmaps using experience strategy and customer evidence.

Supported UX production across flows, IA, wireframes, prototypes, and testing.

Contributed to early research efforts including observation, facilitation support, and synthesis.

Built foundational UX craft collaborating across PM, engineering, operations, and senior design partners.